Filippo Magnaschi | Photographer & Videomaker

Anna

Fashion Film

Videography

Anna is a brand that deals with the sale of products exclusively for female use, such as internaland external tampons, menstrual cups, female condoms, vibrators and lubricants.The brand, through its strong and showy communication, aims to cut the taboos in today’ssociety but above all to give strength to all women who want to feel free to deepen their sexualitywithout being ashamed. Anna, through the contrast between childhood and maturity makes surethat the sale of her products is interpreted as necessary to fully understand and enhance theirneeds and grow properly taking care of their body.In addition, Anna’s design is characterized by naturalness in contrast to the aestheticism of themodels and their styling, this contrast becomes provocative and reassuring at the same time:when the customer appreciates the aesthetic of the brand will not feel wrong in buying orappreciating a particular product.

Credits:

Art Director: Martina Salamanna

Regia: Mauro Lippolis

Aiuto regia: Filippo Magnaschi

Dop: Mauro Lippolis, Filippo Magnaschi

Edit: Mauro Lippolis

Color: Filippo Magnaschi

Stylist: Annachiara Divizia

Mua: Virginia Rotunno

Scenografia: Olimpia Bonvecchio, Sofia Magnoni

Phase 1: Birth

The first phase of the project aims to show how at birth we are all pure souls. It isthe initial phase of life, where we all see the light in the same way and come into the world unawareof how life may unfold.
During this phase, we are immune to the contaminations of the world. Weare simple organisms without a specific purpose. We break free from the membrane that has cradledus for months and embrace the light. And then?

Phase 2: Life

During this phase, we learn to coexist with light.
We learn from it and absorb asmuch as we can. It presents itself to us as a pure and caring mother, allowing us to live in theillusion of a good world. We surround ourselves with light to the point of absorbing it and making itour own. The boundaries between us and our surroundings become increasingly thin... what if webecame light ourselves?
But can such a pure experience exist in life?
When does this illusion end?
What happens when the light is no longer enough and the shadows of the world begin to contaminate us? Would we recognize light if shadow didn't exist?

Phase 3: Contamination

In the contamination phase, the shadow has stained the light that deceivedus so much. The darkness prevails over the light. We might think that shadows cover everythingaround us, but if we can look beyond our ideas and limitations, we can still see light. It presentsitself in different forms. We must learn to coexist with the shadows, we must accept the fact that weare imperfect organisms and we are born to be contaminated. Accepting contamination can help usperceive the light that seemed lost to us again. The light will never be the same as before, but this isnot a bad thing. New light for new phases.
Will we be able to not give up to the shadows?

Phase 4: End

Did they win? Were the shadows able to eradicate the light? This doesn't mean we aredead. It doesn't mean we have to give up. It is simply the end of that world of light and illusions inwhich we placed so much trust. The world is not only light, in fact, most of the time the world isshadow. But we must gather strength and accept the fact that the world we knew no longer exists. Now we are more aware. We are ready to coexist with the light, but also with the shadows. We are contaminated, but we are not finished. Are we finished?